Eco-Drive
Sustainably powered by any light.
Light Years Ahead
First, we invented it. Then, we perfected it.
Since 1976, Eco-Drive has been powering your watch round the clock by converting any light into life. From sunlight to night lights and fluorescent lamps to headlamps. Surplus energy is stored on a power cell to keep your watch running for months in complete darkness when fully powered. It’s 50 years of innovation that outshines all others.
Light Years Ahead
First, we invented it. Then, we perfected it.
Since 1976, Eco-Drive has been powering your watch round the clock by converting any light into life. From sunlight to night lights and fluorescent lamps to headlamps. Surplus energy is stored on a power cell to keep your watch running for months in complete darkness when fully powered. It’s 50 years of innovation that outshines all others.
100,000,000+ Batteries
Saved From Landfills
Eco-Drive’s light-powered technology eliminates the need for battery replacements. By converting light into energy, each watch helps reduce waste and supports a more sustainable future. It’s a small change that makes a big impact. Since we invented light-powered technology in 1976, Eco-Drive has saved over 100 million batteries from landfills. That commitment to sustainability still drives us to this day.
100,000,000+ Batteries
Saved From Landfills
Eco-Drive’s light-powered technology eliminates the need for battery replacements. By converting light into energy, each watch helps reduce waste and supports a more sustainable future. It’s a small change that makes a big impact. Since we invented light-powered technology in 1976, Eco-Drive has saved over 100 million batteries from landfills. That commitment to sustainability still drives us to this day.
Any light gives you life
Eco-Drive is powered by any light, not just sunlight.
Natural or artificial. Dim or bright.
Shines, even in the dark
Your watch can run for up to 6 months in complete darkness when
fully powered. Select models, with Power Save Mode, can run for up to 7 years.
Sustainably simple
Light seamlessly powers your watch without the
need for battery replacements. No hassle. No waste.
Ready when you are!
Ever put on your watch for a night out just to discover the battery’s dead?
Not with Eco-Drive. Your watch can function for months when fully powered, even if you store it in a drawer and only wear it occasionally. Plus, it starts powering up as soon as it sees light.
Complete your look with a watch that works.
Our proprietary Eco-Drive technology has been named a Travel + Leisure Global Vision Award winner.